YOU CAN, BUT SHOULD YOU?
Is your artefact absolutely necessary for society? If yes, does it contribute positively?
Is your artefact absolutely necessary for society? If yes, does it contribute positively?
Tech and digital artefacts are evolving at an incredible speed. The focus of companies has mostly been on user-centricity, quick adoption and short-term benefits of technologies- not many have paused to consider the unintended consequences or the long-term impacts of their products on human-well being.
Looking beyond technical, governance or compliance aspects, The Ethics Company emphasizes the practice of proactive, self-regulated ethics, and guides businesses make informed decisions while developing artefacts, by using a humanity-centered ethical design approach.
Looking beyond technical, governance or compliance aspects, The Ethics Company emphasizes the practice of proactive, self-regulated ethics, and guides businesses make informed decisions while developing artefacts, by using a humanity-centered ethical design approach.
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What? What are ethics in technology? Emerging technologies give us more power to act, which means we have to make choices using our judgement, our understanding of right or wrong, fair or unfair, in short, our sense of ethics, while creating and using these technologies. Technology ethics is the application of ethical thinking to technology artefacts. |
Why? Why is this so important now? Tech and digital artefacts are evolving at an incredible speed. The focus of companies has mostly been on tech-driven innovation, user-centricity and short-term benefits. New technologies are beneficial, but they are far from perfect- along with benefits, they often have unintended consequences on human well-being. |
How? How do we guide businesses in ethical decision-making? Looking beyond technical, governance or compliance aspects, we place emphasis on the practice of anticipatory, self-regulated ethics. Through our frameworks and toolkits, we work with you to anticipate the potential impacts of your design decisions through the lens of human-wellbeing. |
The Business Case for Ethics
Ethical design comes at a cost- it requires intentional effort, investment of time and resources. So why should companies invest their time and effort in pursuing ethical design practises?
Mitigate Potential HarmIntentional ethical design helps nullify or mitigate unintended consequences that arise from products
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Attract & Retain TalentTo edit, click on the text
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Build Ethical ReputationTo edit, click on the text
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OUR APPROACH
Our decisions shape the future The myriad daily experiences people have with technology play a crucial role in shaping their identities. As creators or decision-makers of these technologies, the choices we make directly impact the products we create- in turn affecting the current and future realities of our teams, clients, customers and society. Therefore, it is critical for us to scrutinize our purpose, intent and goals, and make informed decisions during the process of creation. Anticipatory design over reactionary solutions
Emerging technologies are convenient and helpful, but come with many unintended consequences. Rather than wait for negative impacts to show up, we use an anticipatory design approach as a guiding tool to help creators and decision-makers mitigate or nullify potential unintended impacts at strategy and design stages. Human-centric, not just user-centric
Most technologies place emphasis on closing problems, focusing on humans only as end-users, rather than thinking about the human aspects of the solutions. Our aim is to put equal emphasis on user-centric as well human-centric design, refocusing the opportunity for technology to support and enhance human goals along with business goals. |
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OUR DESIGN PRINCIPLES
The ethos of our company is strongly rooted in our beliefs and ethical principles. They are intrinsic to the way we work and influence the solutions we create. |
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QUESTION THE INTENT Scrutinize the true purpose and goal behind the product or artefact you are creating BE ACCOUNTABLE FOR OUTCOMES Create with a conscience, assume ownership for your design decisions HUMAN-CENTRIC, NOT JUST USER CENTRIC Design not just to achieve human goals, but to facilitate and enhance human goals DESIGN TO EMPOWER Do your artefacts empower users to achieve their maximum potential? THINK LONG-TERM Consider long-term impacts of artefacts, don't focus only on short-term benefits |
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